I’m sure any of the photographers out there who might chance upon reading this post have themselves what is called a “Facebook Page”. For those non-photography folks who use The Face simply for personal use, a ‘page’ is akin to your profile, but it’s designed for a business, or an artist, etc. Businesses are not allowed to have a profile, but must have created a ‘page’ if they wish to have a Facebook presence. My Facebook pages are here and here, if you’re interested, one for my photography (Skolai Images) and one for my guiding business, Expeditions Alaska.
Pages, over profiles, have the nice benefit of what they call “insights”, where the calculators at Facebook show you how well you’re doing with your Facebook marketing, branding, promotion, engagement, and so on. They have information available like how many visits your page has, how much “engagement” is has had, and even (kinda) where some of that traffic has come from. This data are called Performance Metrics. Continue reading