One of the things I see happen most frequently in the field with groups of photographers is this kind of herd mentality that almost invariably works against the photographer. Particularly when things are not going perfectly. It’s cold, the eagles aren’t doing much, everyone’s been out for a long time, and soon enough, people start talking of packing up, of food and hot drinks, or editing images or watching TV, and before you know it, as the light ebbs, ever so slightly, people pack up and head for home/motel/town.
We all know once the light, on a gorgeous clear afternoon, goes down, the photography for the day is over, correct?
No. Continue reading
Writing Your Photography Business Plan
Mapping out where you want to go with your business, any business, probably starts best if you understand where it is right now. There’s no point in trying to decide how to get somewhere if we haven’t first identified where we are. There’s little point in trying to figure out a place we would like to be without knowing upfront whether or not we’re already there.
So sit down and assess, honestly, where your business is. Don’t just do the accounting and look for a profit/loss sheet. That’s important, but go beyond that. Look over your portfolio/stock files and assess where your work is. For a stock nature photographer, how’s your photography coverage of bald eagles? Los Vegas city lights? Blue whales? From a business viewpoint, that’s all about inventory (what an ugly word that is). That’s part of what your ‘product’ (perhaps an even more ugly word) is, so examine it. Write down, in some brief statement, where your work is at. For you.
How about your service? Where is that at? Email response, print quality, timeliness and efficiency of getting files off to the lab, prints off to the gallery/UPS, images off to your stock agency/website. Examine it and see where you stand. And if it sucks, note it down. If it’s awesome, note that down too.
How about your advertising? Where is that at? Beyond just advertising, how about your business marketing in general? Continue reading
Few creatures express the wild quite like a soaring bald eagle does.
This photo is presented as a memorial to the late Jean Keene, good friend and a dear lady, from Homer, Alaska. Jean’s love for the eagles gave bird lovers, wildlife lovers and photographers from all around the world a lifetime of amazing opportunity, but more than that she showed by example how to care about the creatures with whom we share the earth.
Thank you Jean – may you Rest in Peace.