Tag Archives: facebook

Facebook Page Metrics

Metrics from a post on Facebook

Performance metric data from a post on Facebook.

Hey Folks

I’m sure any of the photographers out there who might chance upon reading this post have themselves what is called a “Facebook Page”. For those non-photography folks who use The Face simply for personal use, a ‘page’ is akin to your profile, but it’s designed for a business, or an artist, etc. Businesses are not allowed to have a profile, but must have created a ‘page’ if they wish to have a Facebook presence. My Facebook pages are here and here, if you’re interested, one for my photography (Skolai Images) and one for my guiding business, Expeditions Alaska.

Pages, over profiles, have the nice benefit of what they call “insights”, where the calculators at Facebook show you how well you’re doing with your Facebook marketing, branding, promotion, engagement, and so on. They have information available like how many visits your page has, how much “engagement” is has had, and even (kinda) where some of that traffic has come from. This data are called Performance Metrics. Continue reading

Social media for photographers – another perspective

An adult polar bear sits on the shores of the Beaufort Sea, waiting for freezeup. Alaska.

An adult polar bear sits on the shores of the Beaufort Sea, waiting for freezeup. Alaska. Please click on the image above to view a larger version of this photo.

Hey Folks,

So, I’m sure by now you’re all familiar with the 101 ways to heighten your photography reputation and business prowess through the magic of social media. There are nearly as many blog posts and articles on the secret mojos to becoming a social media icon in the world of photography and art as there are, surprisingly, photographers and artists out there in social media-land. Typically, these articles repeat the same tired old cliches: engage, time your posts carefully, be consistent, etc, etc, etc. Here’s another take on this ‘phenomenon’ of social media.

Recently I was in southeast Alaska photographing bald eagles. During that trip, I ran into 2 fellows from the BBC, filming for a wildlife documentary they’re making. Filming for another wildlife documentary they’re making. These guys have made several, and travel around the world filming for a company that makes some of the most amazing wildlife on the planet. The photographer, John Brown,  also shoots stills (as well as video) and is represented by Getty images. Pretty cool gig.

I mentioned to him about possibly doing an interview with him, if he’d be so kind as to give me some time; he did, and I enjoyed a great couple of hours chatting with the 2 of these guys about wildlife photography and filmmaking and all the stuff the rest of us merely dream of. I’ll edit that interview down in the near future and put together an article from it.

During the course of the conversation, I don’t recall John mentioning social media once. Not once. He didn’t give me his twitter handle, or his facebook profile, or refer me to his G+ page. He mentioned his website, but the rest of the conversation was about his work; his photography and his art. Continue reading

Facebook is now bigger than Yahoo.

Ross Green Lake, fall, Wrangell - St. Elias National Park and Pr

Miles from Facebook; Ross Green Lake, fall, Wrangell – St. Elias National Park and Preserve, Alaska. Please click the image to view a larger version of the photo.

Hey Folks,

Remember this post a few months ago, comparing Facebook with Walmart? In that post I pointed out that Facebook had  more than 300 million registered users. Well, now, just 4 months later, Facebook has over 400 million registered users, and in January apparently surpassed Yahoo in traffic numbers, making Facebook the 2nd most heavily visited website in the US. Google, of course, is #1 (Skolai Images is #5 or 6, depending on if update the blog or not). But yes, that’s right, Facebook is now bigger than Yahoo. Until 2008, Yahoo was the #1 website in the world. News article here.

Google apparently love their #1 ranking, and have just released Google Buzz – if you haven’t already, you might want to click on my Buzz profile, Continue reading

Blogs, Social Media, Tweets and Gibberish

Caribou herd on the coastal plain, the Arctic National Wildlife Refuge, Alaska.

Caribou herd feeding on the coastal plain, the Arctic National Wildlife Refuge, Alaska. Click the thumbnail for a larger, more epic, version.

Hey Folks

Recently I read a photographer ask the following question:

Now I know that blogging gets your profile closer to the top of the heap and web traffic will probably go up. The question is have any of you actually seen a raise in the amount of sales as a result? Is it all worth the amount of time that it takes to do all this stuff?

Now, I hope the photographer doesn’t mind me mentioning his name, but I only do so because this guy is a total BAD-ASS. Readers, meet Mr Adam Gibbs. Adam is an amazing photographer, and I don’t mean ‘amazing’ like ‘oh yeah, cool’ – I mean like his images are simply gorgeous. If this photo doesn’t make you cry, you’re computer is broke. If this photo doesn’t move you, it’s time for you to retire from your position as CEO of Exxon-Mobil, Mr Tillerson.

Anyway, the discussion that ensued revolved, as suspected, around blogging, facebooking, tweeting, etc, etc. Is it “worth it”? Continue reading

Is Facebook the online version of Walmart?

A beaver (Castor canadensis) hauling willow back to his lodge, Wrangell - St. Elias National Park and Preserve, Alaska.

Beaver, (Castor canadensis), hauling willow back to his lodge for the winter, Wrangell – St. Elias National Park and Preserve, Alaska.

Hey Folks,

You undoubtedly heard the news; today’s bling is Social Networking. You need to be on Facebook and you need to Tweet (loud and often). You need people to Digg your Flickrworld, you need to be Linked In, Hooked Up and Decked Out. You need to do this because you can’t afford not to, because everyone else is doing it, and because if you want to get ahead in life, to succeed, you need to do what everyone else is doing. Right?

It’s true, so I jumped right in. In the last few months I’ve opened the pages of Facebook and Tweeted my first Tweet, and just this week started a Flickr photo account. Additionally, my guiding business, Expeditions Alaska, is now Linked In. Social networking, I’ve been instructed, is the key to my future success and now, after wrapping up a summer of hiking and backpacking in the mountains, I’m giving it a shot.

It’s an interesting and somewhat challenging process. You don’t need me to write about the ways in which successful folks engage this ‘social networking’, as this has been covered elsewhere far more effectively than I might manage. The topic here is the pervasive, engulfing nature of such sites as Twitter and Facebook, etc. According to their stats page Facebook has more than 300 million active users (irony of the term ‘users’ duly noted). Continue reading