Keyword terms, web traffic, & SEO

web stats, graphs and keywords and search terms

Web stats, graphs and keywords and search terms - click the image to view a larger version of this "photo".

Hey Folks,

By now, everyone with a website knows something about keywords; in some ways, keywords are your website. Many multi-national corporations have an entire section of their company ย marketing team devoted to the study of keywords. What are people searching for, and how do people find your website?

Keywords aren’t all about search engines though; via social media you have a powerful tool to drive traffic to your website. And keywords help enormously with that.

Another reason to not solely focus on search engines is because, well, search engines don’t search; they index. They should be called “index engines”. People search. So as you construct some form of marketing plan/s, think about people, don’t think about search engines. “Personas” is the buzz word advertisers and marketing folks use; What are people looking for that you have to offer?

Here’s a snapshot that tells a story. Guess which single keyword drove this spike upward.

Cheers

Carl

 

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10 thoughts on “Keyword terms, web traffic, & SEO

  1. Carl D Post author

    hey Rolf, and Richard,

    Nope .. good guesses (Richard, get your mind outta the gutter) ๐Ÿ™‚ .. but no cigar. Keep guessing. Come on folks, this is actually an easy one.

    Cheers

    Carl

  2. Carl D Post author

    hey Erik,

    Ding, ding, ding .. a winner .. the most powerful single word in all the keyword world, it seems is apparently the word ‘free’.

    Cheers

    Carl

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