Category Archives: Social Media

Top 13 Secret Reasons You Didn’t Know the 5 Myths that the 3 Top Pros Won’t Tell You The 7 Unkown Locations Why You Need to Click on This LINK to Read More

Aurora borealis photo, over Fireweed Mountain, Wrangell - St. Elias National Park and Preserve, Alaska

Aurora borealis photo, over Fireweed Mountain, Wrangell – St. Elias National Park and Preserve, Alaska

Hey Folks,

It’s true. This post is the key to your success. This article is THE factor that will drive you to become the most popular, most retweeted, most faved, liked, mentioned and copied Photographer of All Time In The World Ever (and we all know how well those retweets and likes will pay your mortgage).

We’ll start here Continue reading

Facebook Page Metrics

Metrics from a post on Facebook

Performance metric data from a post on Facebook.

Hey Folks

I’m sure any of the photographers out there who might chance upon reading this post have themselves what is called a “Facebook Page”. For those non-photography folks who use The Face simply for personal use, a ‘page’ is akin to your profile, but it’s designed for a business, or an artist, etc. Businesses are not allowed to have a profile, but must have created a ‘page’ if they wish to have a Facebook presence. My Facebook pages are here and here, if you’re interested, one for my photography (Skolai Images) and one for my guiding business, Expeditions Alaska.

Pages, over profiles, have the nice benefit of what they call “insights”, where the calculators at Facebook show you how well you’re doing with your Facebook marketing, branding, promotion, engagement, and so on. They have information available like how many visits your page has, how much “engagement” is has had, and even (kinda) where some of that traffic has come from. This data are called Performance Metrics. Continue reading

What’s a blog

An aerial photo from the St. Elias Mountain Range, converted to B&W in photoshop. Wrangell - St. Elias National Park and Preserve, Alaska.

An aerial photo from the St. Elias Mountain Range, converted to B&W in photoshop. Wrangell – St. Elias National Park and Preserve, Alaska. Please click on the image above to view a larger version of the photo.

Hey Folks,

Someone asked me recently, “What’s a blog?” And after  I got over the initial shock and wonder, repeatedly asking myself “is he (yes, he) for real?”, I tried my best to answer.

Seriously, what IS a blog? I guess it’s a journal or diary. Or a news outlet. Or a discussion forum. Or about a million other things.

Technically, the root of the term comes from the longer word “weblog”, meaning a log, on the web. Log like a record of some kind.

But what IS it? For me, it’s a double edged sword; a chore and a hobby. It’s work, sometimes, and sometimes it’s great fun. And sometimes it’s a pain in the a&&; especially when I have nothing of interest to write about, or when my blogging platform, wordpress, causes me no end of headaches and pain and grief as I try to solve some problem I’m having with the site. A site without a dynamic component, like wordpress, can be MUCH easier to handle than a blogging platform. If you folks out there had any idea how much of my life has been wasted as I’ve sat and stared at a screen wondering ‘now why the hell doesn’t it work’, you’d send money. Or drugs. Or money and drugs. Or, well, something. It’s ridiculous.

But I digress. Which is fine, of course, because it’s a blog, and it’s my blog, and I’m allowed to digress. Continue reading

Social media for photographers – another perspective

An adult polar bear sits on the shores of the Beaufort Sea, waiting for freezeup. Alaska.

An adult polar bear sits on the shores of the Beaufort Sea, waiting for freezeup. Alaska. Please click on the image above to view a larger version of this photo.

Hey Folks,

So, I’m sure by now you’re all familiar with the 101 ways to heighten your photography reputation and business prowess through the magic of social media. There are nearly as many blog posts and articles on the secret mojos to becoming a social media icon in the world of photography and art as there are, surprisingly, photographers and artists out there in social media-land. Typically, these articles repeat the same tired old cliches: engage, time your posts carefully, be consistent, etc, etc, etc. Here’s another take on this ‘phenomenon’ of social media.

Recently I was in southeast Alaska photographing bald eagles. During that trip, I ran into 2 fellows from the BBC, filming for a wildlife documentary they’re making. Filming for another wildlife documentary they’re making. These guys have made several, and travel around the world filming for a company that makes some of the most amazing wildlife on the planet. The photographer, John Brown,  also shoots stills (as well as video) and is represented by Getty images. Pretty cool gig.

I mentioned to him about possibly doing an interview with him, if he’d be so kind as to give me some time; he did, and I enjoyed a great couple of hours chatting with the 2 of these guys about wildlife photography and filmmaking and all the stuff the rest of us merely dream of. I’ll edit that interview down in the near future and put together an article from it.

During the course of the conversation, I don’t recall John mentioning social media once. Not once. He didn’t give me his twitter handle, or his facebook profile, or refer me to his G+ page. He mentioned his website, but the rest of the conversation was about his work; his photography and his art. Continue reading

Keyword terms, web traffic, & SEO

web stats, graphs and keywords and search terms

Web stats, graphs and keywords and search terms - click the image to view a larger version of this "photo".

Hey Folks,

By now, everyone with a website knows something about keywords; in some ways, keywords are your website. Many multi-national corporations have an entire section of their company  marketing team devoted to the study of keywords. What are people searching for, and how do people find your website?

Keywords aren’t all about search engines though; via social media you have a powerful tool to drive traffic to your website. And keywords help enormously with that.

Continue reading

A Photographer’s Guide to SEO & Social Media

Hey Folks,

What’s your page rank? How many friends do you have? Retweets? Have you shared anything today? What’s your title tag? Incoming links? How’s your website rank?

Now that summer is over, and it’s officially “office season”, you’re probably spending your time doing much of what I’ve been doing lately; website work, photo editing, marketing and promotion via the sticky, tricky and infinite webs we call SEO (Search Engine Optimization) & Social Media (making me wonder what, exactly, Anti-social Media might be).

SEO is a pretty tricky beast. It’s a lot of research, reading, re-reading, web-coding, overhauling, reviewing, more research, re-coding and hair pulling. It’s mostly a lot of trial and error; it’s not a given, for example, that what works for one site is applicable and relevant for another. And it’s almost certain that what works on the article you just carefully absorbed will not work on your website. So, it’s mostly guesswork.

Sometimes the results are what we hoped for, and we pat ourselves on the back, and think how clever we are. Sometimes, despite all out best efforts, the old googles kick our superbly optimized page to the bottom of page 11 on their results; this really hurts when you see some trashy, 1993-styled geocities looking webpage showing up on the first page of rankings. Continue reading

Carl on Google Plus

Hiking in snow, Mt Jarvis, Wrangell - St. Elias, Alaska.

Backpacker hiking in snow near Mt Jarvis, Wrangell St. Elias National Park and Preserve, Alaska. Please click on the image above to view a larger version of this photo.

Hey Folks,

I’ve signed up an account with Google Plus, and would like to invite all of you Google Plus users to ad me to your groups and lists there. I’ve only just started my account there, but it looks like a great network. There are some fantastic photographers on there, among some of my favorites; Guy Tal, Ron Niebrugge, Michael Gordon, Gary Crabbe Dan Mitchell, Jim Goldstein and a host of others; some really great images on there, so if you haven’t got an account yet, it might be worth checking it out, if for no other reason than to follow the work of folks like this.

My Google Plus page is here.



PS: Oh, and the photo above really has nothing to do with Google Plus; it’s from a hike I did last fall up to Mt Jarvis, and just happens to be a shot i like a lot. Of me, of course!

RAW files and stock photo sales

Bull Moose in fall color, Denali National Park, Alaska.

A bull moose standing on the fall tundra in Denali National Park and Preserve, Alaska. Vegetation includes Dwarf Birch and Alaska Willow. Please click on the image to view a larger version of the photo.

Hey Folks

Recently I saw a tweet the other day from photographer Richard Bernabe: “Just had a photo editor demand raw files to process as they see fit. I turned the deal down.”

I saw and enjoyed at least some of the following conversation. We discussed the merit of sending out a RAW file to a photo editor instead of some other file format, such as a tiff or a jpeg.

For myself, I can’t see any reason to not send a RAW file if an editor or graphic artist requests it, unless there was some very highly unusual and extenuating circumstance; the only one that springs to mind is if the final image was a manual blend of multiple exposures, and/or a panoramic stitch that I’d put together. Even in those circumstances, I suspect I’d most likely explain to the person I was dealing with about the amount of time involved in finishing the product from camera to computer screen, and suggest they simply use the finished 8-bit tif or jpeg file, but if they felt they really wanted the RAW files, I can’t see why not; it’d mean they have to do (in some cases) a whole lot of work I’d already done, but if that’s what they wanted, I can’t see a good reason to refuse. Continue reading