What’s your page rank? How many friends do you have? Retweets? Have you shared anything today? What’s your title tag? Incoming links? How’s your website rank?
Now that summer is over, and it’s officially “office season”, you’re probably spending your time doing much of what I’ve been doing lately; website work, photo editing, marketing and promotion via the sticky, tricky and infinite webs we call SEO (Search Engine Optimization) & Social Media (making me wonder what, exactly, Anti-social Media might be).
SEO is a pretty tricky beast. It’s a lot of research, reading, re-reading, web-coding, overhauling, reviewing, more research, re-coding and hair pulling. It’s mostly a lot of trial and error; it’s not a given, for example, that what works for one site is applicable and relevant for another. And it’s almost certain that what works on the article you just carefully absorbed will not work on your website. So, it’s mostly guesswork.
Sometimes the results are what we hoped for, and we pat ourselves on the back, and think how clever we are. Sometimes, despite all out best efforts, the old googles kick our superbly optimized page to the bottom of page 11 on their results; this really hurts when you see some trashy, 1993-styled geocities looking webpage showing up on the first page of rankings.
So, we turn to Social Media; If you can’t get to page 1 on google search results, maybe you’ll just bypass all that and get a gazillion Plus Ones on your site; that’s gunna count for something. So we schmooze and kiss a$$ and sell what’s left of our souls on Google Plus and facebook, telling everyone how much we love what they do and how wonderful the “community” is. And we finally get another person add us to their Google Circle.
The single best SEO advice, and best Social Networking effort you, as a photographer, can invest in is to go outside and take photos. Repeat.